Copywriting is a high income skill that is always in demand. Companies need copy for a range of purposes from marketing to digital content.

If you’re seeking to start a career as a copywriter, here are five things you need to know to make your copy a cut above the rest.

Companies need you for social media marketing

1. Write for your audience

Always keep in mind who your target audience is as you’re writing your copy. Think about how they would react to your copy and what actions they are most likely to take after reading it.

Do your research. There’s nothing wrong with looking at past examples of the copy your trying to write as a guide. Make sure you know everything you need to know to get through to your audience.

2. Spelling and grammar is everything

Your writing is a representation of you. It’s important to remember that spell check software is never 100% reliable. Proofreading your copy for errors is essential.

For long copy, proofread one section at a time to ensure you don’t miss anything. Only use a spell check software as a tool.

Follow advertising guidelines on all projects

3. Follow industry guidelines

There can be significant consequences for companies that breach advertising guidelines in the form of inaccurate or inappropriate marketing. Make sure you’re familiar with both broadcast and non-broadcast codes to ensure your work complies with the rules.

4. Keep it interesting

Some clients may want you to work on longer copy. A good copywriter can adapt their writing to the project and still keep it engaging. It’s okay to deviate from the rules sometimes. Vary your sentence structures, use relatable adjectives and add images where possible.

You can find free images to use for your blog posts online via Unsplash and Pexels.

How can you make your copy stand out?

5. Avoid unnecessary jargon

Most copy requires you to engage readers from the beginning and keep them engaged throughout. Always make the key points of your copy clear, and avoid any unnecessary jargon. You’ll often have a word limit, and each word in every copy is valuable.

Learn how to start making money on your own terms as a freelance copywriter here.

T K Williams-Nelson

Published by T K Williams Nelson

I'm Tannika. Author & Writer. Business Owner. Spoken Word Poet. As featured in The Kilburn & Brent Times, The Voice Newspaper, Brent Magazine, BBC and more. This is my space. I share my work, my experiences and things I find interesting. Shop my streetwear and crochet brands at my online boutique, Unique Boutique London, and my books: Tales of the Hood Underclass 7 Time is Money Available on my author website, Amazon, Barnes & Noble and all other online book retailers. For enquiries:

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