There’s different ways to engage with clients or customers when you offer a service or product. You can actively seek out your audience via engagement on social media or attending networking events.

Live. Work. Create. – the world needs it!

You can also improve your business by making your clients come to you. In my latest book, How To Become A Freelancer, I dedicate a whole chapter to this topic, so here are a few tips that people have found most helpful.


1. Create A Website (A good one too!)

A website is the perfect way to showcase your products or services in a way that reflects what you have to offer in the right way. Having everything all in one place makes finding out what you do easier for clients.

A professional website is important in order to grow your business.

Top Tip: It can be difficult to maintain your own website if you’re not familiar with things like coding or content creation. Be extra thorough when with your content, descriptions and images. Use the resources that come with website builders to learn more about how to make your website the best that it can be. After all, it is the face of your business.

2. Do Marketing That Suits You (Not what’s popular)

Marketing is a broad topic that I cover in depth in my book, How To Become A Freelancer available here.

Create your own lane on social media.

In a nutshell, social media is one of the best ways to be seen organically and non-organically. However, not every social media platform works in the same way, and one platform may work for you better than another. It can be a challenge to navigate social media, so here are my top tips to help your clients come to you.


Top Tip: If you do different things that may not interlink, create a different social account to avoid confusing customers. For example, I’m an author, but I also own a fashion business. I have separate accounts for each.

Top Tip: Avoid using Google Ads if you’re a start-up. This marketing method takes a substantial amount of money to run continuously for a specific period of time. It’s important to make sure that you have a consistent amount of clients or customers first before using this method to build on that.

Google Adwords can be an expensive approach for start-ups.

Top Tip: Schedule your content. This allows you to still reach people when you’re not actively posting yourself. Potential clients may be seeing what you have to offer while you’re asleep. Being consistently visible is how your clients and customers will start coming to you.


3. Freelancer Platforms Are Gold

If you’re a freelance, then you should know that freelancer platforms are a gold mine for potential clients and customers. They are a great way to make sure your clients come to you without having the hassle of creating a website. They are flexible, and allow you to directly engage with your clients so you know the best way to complete what’s required.

Find out more about freelancer platforms, the pros and cons, and the best ones to use in my book, How To Become A Freelancer & Start Making Money On Your Own Terms.

I’ve kept it short and sweet, but my book provides a load of information and useful links that can help you save money, save time and promote what you do in a consistent way.

T K Williams-Nelson


Published by T K Williams Nelson

I'm Tannika. Author & Writer. Business Owner. Spoken Word Poet. As featured in The Kilburn & Brent Times, The Voice Newspaper, Brent Magazine, BBC and more. This is my space. I share my work, my experiences and things I find interesting. Shop my streetwear and crochet brands at my online boutique, Unique Boutique London, and my books: Tales of the Hood Underclass 7 Time is Money Available on my author website, Amazon, Barnes & Noble and all other online book retailers. For enquiries:

Join the Conversation

1 Comment

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: